Max New York Life Audio-Visual script
AV
Audio:
Walking the road to our dreams...
Nothing can stop us now for our dreams soar!
Visual: rock climbers looking up a high climb. Cut to a Shot - all of them reaching the top and swipe of sweat from their brow with a feeling so exhilarated
Audio:
Bound to reach our aim/goal...
Conquering hurdles in our way!
Visual: sprinters shown in an Olympic hurdle race. Cut to the shot showing the winner jumping over the last one and crossing the finish line
Audio:
With strength in our soul & arms...
Destined to reach our aim/goal!
Visual: shots taken from Jallian Walla Bagh
Audio:
The ground shakes beneath our feet...
as we walk towards another great feat!
Visual: shot taken from The Fantastic Four where 'The Thing' who possesses superhuman strength and endurance is walking and the road shakes with a thump at every step!
Labels: audio-visual script, content, Max New York Life
BANNER COPY & VISUALS FOR MAX NEW YORK LIFE
Precision So flawless, so clear in its approach towards work that even the world’s best of the diamond experts would find the services delivered by MNYL in the lines of their own workmanship. At MNYL, the employees symbolize the same precision at their craft; most of the times taking it to the hilt of perfection.
VISUAL – Dart
Dedication Most times it takes years and years of dedicated moil for diamond cutters to shape the stone even with lasers. The MNYL family too, place in sincere efforts in order to process the various customer needs worldwide. The responsibilities are often enormous but never enough to deter an MNYL employee to move away from them.
VISUAL - Rubik Cube
Strength The strength of an employee’s over his/her line of work at MNYL can in all respects be reflected in a diamond’s virtue of being the strongest stone. The intensity with which MNYL works on any given project is well represented in the results delivered. The ever growing satisfaction amongst the customers proof is alive enough.
VISUAL - A power grip
Clarity Even if a single irregularity occurs or comes under vision while a diamond cutter is at work, it is a sacrilege. All the people who serve at MNYL don’t just believe in facts like these; they live it up as well. The other word for representation of/depicting work conducted by MNYL is ‘crystal’.
VISUAL - An eye piece view
Client: Max New York Life
Labels: banner, content, copy, visuals
Emcee Script
MC SCRIPT
Best Restaurant Awards 2007MC calls for attention of audience to be seated.
MC – Good Evening Ladies & Gentlemen, it is with immense pleasure that I welcome you to
The Best Restaurant in Mumbai Award Night.This evening is a momentous occasion as we applaud the diligence and great performance of each one of you present here.
Food is a central activity of mankind and one of the single most significant trademarks of a culture. Food to a large extent is what holds a society together and eating is also closely linked to deep spiritual experiences
Without further ado, May I now please call upon someone who is a popular cricket comedian and is known to imitate the great commentators such as Tony Greig, Geoffrey Boycott and India’s very own Siddhu in his own inimitable style…Put your hands together for non other than Vikram Sathe
Vikram Sathe Standup ActMC – Thank you, Mr.Sathe for this brilliant performance.
To Quote David Ogilvy - A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.And now ladies & Gentlemen let me call on stage Mrs Mohini Bhullar to acquaint you with the evening…
Mohini Bhullar’s Speech MC – Thank-you very much Mrs Bhullar
MC– I will now call on stage Mr. XXX to start with our awards for the evening.
Awards – Category 1 --Ladies & Gentlemen, our first category of awards this evening is
Best North Indian Restaurant. We all love North Indian food especially Tandoori, which is famous all across the world! And the nominees for this category are –
1. Copper Chimney.
2. Rajdhani
3. Khyber
To present the award, may I request Mr , to kindly come on stage
Thank you very much MR. ________________-
MC – Congratulations Mr._________ (winner)
Awards – Category 2--Ladies & gentlemen lets move on to our second category of awards this evening the
Best South Indian Restaurant. The South Indian food is a brilliant blend of flavors, colors, seasoning, nutritional balance, fragrance, taste, and visual appeal…and the nominees for the category are-
1. Café Madras
2. Konkan Café
3. Dakshin
May I please request Mr._________________ to give away the award
Thank you very much __________________
Congratulations Mr. _____________ (Winner) Continuing with the awardsAwards – Category 3--Let me introduce the third category of awards
Best Rest of Indian Restaurant…and Nominees for this category are-
1. Trishna
2. Mahesh Lunch House
3. Gajalee
To give away the award may I please call Mr______________, on the stage
Congratulations Sir
Awards – Category 4--Let us move to the next category of awards that is
Best Oriental Restaurant…and Nominees for this category are-
1. Golden Dragon
2. Wasabi by Morimoto
3. Thai Pavilion
To give away the award may I please call Mr______________, on the stage
Congratulations Sir
Awards – Category 5-The next category for the evening is- the
Best Multi-Cuisine Restaurant…and Nominees for this category are-
1. Café Sidewok
2. Tiffin
3. Café Mondigar
To give away the award may I please call Mr______________, on the stage
Congratulations Sir
The next category reminds me of an incident. Let me share it with you…once…
Santa in a restaurant asked to Banta please finish your coffee jaldi yaar or we have to pay more.
Banta, why we have to pay more?
Santa, the price of Hot Coffee is Rs.10/- and Cold Coffee is Rs.20/-.
Awards – Category 6
Let me introduce the next category for the evening
Best Coffee Shop…and Nominees for this category are-
1. Bombay baking Company
2. Indigo Deli
3. Firangipani
To give away the award may I please call Mr______________, on the stage
Congratulations Sir
Awards – Category 7--Let us move to the next category of award
Best Street Food Restaurant and the nominees for the category are-
1. Haji Ali juice Corner
2. Bade Miya
3. Bachelorr’s
To give away the award may I please call Mr______________, on the stage
Congratulations Sir
Awards – Category 8--Let me introduce next category of award
Best Mumbai Special (City Delight) and the nominees for the category are-
1. Mucchand Paanwala (Breach candy)
2. Swati Snacks
3. Kailash Parbat
To give away the award may I please call Mr______________, on the stage
MC - Congratulations Sir
Awards – Category 9--Let us move to next category of award
Best European / Mediterranean Restaurant… and the nominees for this category are-
1. Zodiac Grill
2. Salt Water Grill
3. Indigo
To give away the award may I please call Mr______________, on the stage
MC - Congratulations Sir
The final category reminds me of an incident where
--This man tells another man in a bar that if you jump out the window at the exact right time, you will fly right back in again. The first man does, and it works. Then the second man does, and he falls out and dies. Then the bartender says, "You're a real jerk when you're drunk, Superman.
Awards – Category 10
Ladies and gentlemen…last but not the least our final category of awards this evening
Best Pub & Bar and the nominees for the category are-
1. Geoffrey’s
2. Olive Lounge & Bar
3. Prive
To give away the prestigious award may I please call Mr.______________, on the stage
MC - Congratulations Sir
ladies and gentlemen…it has been a really wonderful evening…but don’t worry the fun has just begun….we have here with us… A Performer who made her debut and touched our hearts with the famous foot-swinging song/number
Nach LeLet’s welcome with a huge round of applause, Ms. Mansi Scott
Mansi’s Performance
Labels: content, copy, emcee, event flow, script
MAX NEW YORK LIFE CONCEPT NOTES FOR EC
MAX CONCEPT NOTES FOR EC
RAISE THE BARA true champion has no competition other than himself. Every time he descends on the proving ground he has only one motive “Raise the Bar”. And every time he does so he wins.
He wins because every time he transcends to a different level.
Each time world champion and legendary pole vaulter Sergie Bubka soared in the sky he bettered his own record – No man challenged him – he was challenged only by his will to better his best.
Tiger Woods, Roger Bannister, Michael Schumacher, and Sachin Tendulkar are legends only because they raised the bar.
A goal is meant to be attained, hurdles are meant to be crossed. The bar only goes higher for success has no limit; it has no boundary for a true champion.
Elements – lends it self to a great and visually exciting AV – lends it self to interactive games and candid AV formats.
OVERDRIVEWhen you enter the victory lap and the checkered flag is but a mirage in the distant you shift into overdrive.
Overdrive is when the laws of combustion combine with the raw pulsating adrenalin rush to push man and machine faster and further.
At Max NYL we are in constant overdrive. We don’t shift gears – we steer the course of business.
We are machine powered by the passion to win. Victory lane is where you will find us.
Elements – AV Song – Break Through The Barrier by Tina Turner from Days of Thunder. / AV with car racing footage – Days of Thunder – 2 Fast 2 Furious – Bad Boys II. Set can have a giant RPM meter that changes every day signifying the progress of the conference.
UNLEASHPassion and Power are only intangible feelings that hold great promise. That promise becomes reality when we find the courage to unleash them for deep within us where they lie dormant waiting for that one chance to change life itself.
Those who succeed in unleashing the power – the passion - succeed in winning the ultimate prize. They join a league of champions.
Unleash the potential and translate dreams into reality.
Unleash the power and transform adversity into strength
Elements – visually, a very powerful theme
Client: Max New York Life
Labels: AV, concept note, content, copy, Max New York Life
CONCEPT NOTE- MAX NEW YORK LIFE CEO'S COUNCIL
MAX CONCEPT NOTE FOR CEO’S COUNCIL
rEVOLUTION
evolution through revolution
The history of the human race is a story of evolution through revolution. The earliest explorers who charted new worlds, to the men who crossed the mighty oceans and finally those who ventured into the unknown realms of space. Our evolution is a testament to the revolutionary spirit of a few. The few who chose not to be followers but leaders. The few who decided to walk the path less traveled. In a world on the move the only constant is change and our theme celebrates those who mastermind and control this change.
The CE’s council is a gathering of such individuals. Individuals who are not followers but leaders. Individuals who revolutionize the business by just being a part of it and changing the very rules of the game by taking it a notch higher.
A.C.E.S.Aim.Challenge.Excel.Succeed.
Everybody knows that in a standard deck of cards the person who holds the 4 aces is a winner. At Max New York Life we play with a deck of cards that has all aces.
What makes you our ACES?
It is your grit determination and focus, your unwavering Aim.
It is your ability to challenge yourself and your ability to rise to any challenge.
It is your drive to excel.
It is your passion to succeed.
With ACES...you can never lose./ ACES don't allow you to lose
The CEO’s Council, a gathering of ACES – the best of the best.
Elements – A deck of cards with all Aces as the invite - the memento an ACE OF SPADES sandwiched between clear glass personalized with the name and venue and date of conference.
Divide the days or create interactive games each with the aim of reinforcing the core values of the acronym. An AV the shows ACES from every walk of life – men and women who are heroes because of their talents.
Labels: concept note, copy, event theme, ideation, Max New York Life
Concept Note and Copy options for HP LaserJet Printer
HP LaserJet Printer (The Winning Edge)Event Details:DATE: END OF MAY
VENUE: 5 star HOTELS (DELHI, MUMBAI, CHENNAI, KOLKATA, BANGALORE)
TELLING THE TRUTH IS A REVOLUTIONARY ACT.- GEORGE ORWELL
EVENT CONCEPT:
HP- REVEALING THE WINNING REVOLUTION
•‘REVEALING THE WINNING REVOLUTION’ DEPICTS THE FACET OF THE ADVANCEMENT IN THE TECHNICAL ARENA WHERE INNOVATION GIVES THAT WINNING EDGE
•IT IS HERE NOT JUST TO STAY…BUT TO SHOW THE REST THE NEW WAY
•IT IS HERE TO KEEP TRACK OF NOT JUST THE NUMBER OF PRINTOUTS BUT THE NUMBER OF PRINTERS AS WELL
•IT IS HERE NOT JUST TO ENHANCE THE PRODUCTIVITY…BUT TO DECREASE THE COSTS INVOLVED
•IT IS HERE TO REVOLUTIONALIZE
•IT IS HERE TO WELCOME YOU TO THE WORLD OF NEW AGE PRINTING TECHNOLOGY
HP synonymous to innovation…this year too, the legacy continues…
Here we showcase the concept products.
Then entire space will be white, using tensile material.
The zone would have innovative displays of the products.
As one walk into the space, the stark white with blue neon hue would give the futuristic, minimalist look.
Showcase products on plasma screens, installations.
As an entertainment piece one could look at doing a short and crisp fashion case.
Client: HP
Labels: concept note, copy, event, IT, printers
HP Conference Invite
We take the pleasure in inviting you to the enthralling HP PC a Mobile Mughal Club. In order to delight your eyes and ears, the conference is scheduled for high-spirited evenings of the 20th, 21st and the 22nd of May 2007. You will find the exquisite Mughal ambiance, especially created for the luxury of your senses at the Taj Malabar, Cochin to match your elite standards. This Conference & Awards Night is your Mughal dreams brought to life. To miss it would be a mistake.
Client: HP
Labels: content, copy, HP, invite
