MAX NEW YORK LIFE CONCEPT NOTES FOR EC
MAX CONCEPT NOTES FOR ECRAISE THE BAR
A true champion has no competition other than himself. Every time he descends on the proving ground he has only one motive “Raise the Bar”. And every time he does so he wins.
He wins because every time he transcends to a different level.
Each time world champion and legendary pole vaulter Sergie Bubka soared in the sky he bettered his own record – No man challenged him – he was challenged only by his will to better his best.
Tiger Woods, Roger Bannister, Michael Schumacher, and Sachin Tendulkar are legends only because they raised the bar.
A goal is meant to be attained, hurdles are meant to be crossed. The bar only goes higher for success has no limit; it has no boundary for a true champion.
Elements – lends it self to a great and visually exciting AV – lends it self to interactive games and candid AV formats.
OVERDRIVE
When you enter the victory lap and the checkered flag is but a mirage in the distant you shift into overdrive.
Overdrive is when the laws of combustion combine with the raw pulsating adrenalin rush to push man and machine faster and further.
At Max NYL we are in constant overdrive. We don’t shift gears – we steer the course of business.
We are machine powered by the passion to win. Victory lane is where you will find us.
Elements – AV Song – Break Through The Barrier by Tina Turner from Days of Thunder. / AV with car racing footage – Days of Thunder – 2 Fast 2 Furious – Bad Boys II. Set can have a giant RPM meter that changes every day signifying the progress of the conference.
UNLEASH
Passion and Power are only intangible feelings that hold great promise. That promise becomes reality when we find the courage to unleash them for deep within us where they lie dormant waiting for that one chance to change life itself.
Those who succeed in unleashing the power – the passion - succeed in winning the ultimate prize. They join a league of champions.
Unleash the potential and translate dreams into reality.
Unleash the power and transform adversity into strength
Elements – visually, a very powerful theme
Client: Max New York Life
Labels: AV, concept note, content, copy, Max New York Life
posted by Partha Anant @ 8:05 AM
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