CONCEPT NOTE- MAX NEW YORK LIFE CEO'S COUNCIL
MAX CONCEPT NOTE FOR CEO’S COUNCILrEVOLUTION
evolution through revolution
The history of the human race is a story of evolution through revolution. The earliest explorers who charted new worlds, to the men who crossed the mighty oceans and finally those who ventured into the unknown realms of space. Our evolution is a testament to the revolutionary spirit of a few. The few who chose not to be followers but leaders. The few who decided to walk the path less traveled. In a world on the move the only constant is change and our theme celebrates those who mastermind and control this change.
The CE’s council is a gathering of such individuals. Individuals who are not followers but leaders. Individuals who revolutionize the business by just being a part of it and changing the very rules of the game by taking it a notch higher.
A.C.E.S.
Aim.Challenge.Excel.Succeed.
Everybody knows that in a standard deck of cards the person who holds the 4 aces is a winner. At Max New York Life we play with a deck of cards that has all aces.
What makes you our ACES?
It is your grit determination and focus, your unwavering Aim.
It is your ability to challenge yourself and your ability to rise to any challenge.
It is your drive to excel.
It is your passion to succeed.
With ACES...you can never lose./ ACES don't allow you to lose
The CEO’s Council, a gathering of ACES – the best of the best.
Elements – A deck of cards with all Aces as the invite - the memento an ACE OF SPADES sandwiched between clear glass personalized with the name and venue and date of conference.
Divide the days or create interactive games each with the aim of reinforcing the core values of the acronym. An AV the shows ACES from every walk of life – men and women who are heroes because of their talents.
Labels: concept note, copy, event theme, ideation, Max New York Life
posted by Partha Anant @ 7:52 AM
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