HP Blade EDM - 2
Derive
…the winning/winner’s formula
Use
…your
solutions/edge over
Bring
out
…the determination
Seek
…out for your
efficacy
Take
…it/the
score out of proportions
Give/set
…out the unattainable/new dimensions
Time is
here to turn your never-say-die/winning attitude into a belief. And then you
have to do is to ‘Believe in that Belief or simply/by ‘Believe/Believing in
yourself’.
Become that
inspiration for the rest because it is you who never gives up and achieves.
Something essential that takes it to be a HP Blade Hero!
Just sell
‘em more!
Visual: a
rock climber slipping but still keeps on climbing
OR
A man on
the Mt. Everest with a fluttering flag that has HP Blade Hero written on it
OR
A man shown
in a constellation reaching his arms out to have/get to the Sun
Labels: Blade, campaign, concept note, content, copy, EDM, HP
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