HP ProLiant servers
Concept:
To
convey across the feeling of achievement amongst the sales team members and
also to motivate them to make all possible efforts for meeting the mark
To
showcase and relate characteristics/traits/attributes as those of a salesman in
sync with those present in a cricketer in the communication messages every week
- Passion
The first of the ‘The Lords of ProLiant’ (TLoP) traits to form the EDM theme will be ‘Passion’…an
intense desire to achieve something.
Visual: a man/fan swinging to the crowd’s cheer for
the last ball of a match or in some trance like sway to an ancient hymn being
chanted…no longer under the normal control of his/her senses but only prevalent
power of an intense desire to reach this attainment
- Dignity
2nd weeks trait acting as the EDM’s theme
to be found in a cricketer as well in a salesman will be ‘Dignity’ as
a quality of being worthy of esteem or respect
Visual: a very focus driven basketball player
(Michael Jordan in this particular visual) rising above a cluster of other
team’s players trying to stop him from casting a ‘slam-dunk’ basket. A clearly
visible sense of esteem and self-respect is running across his face and body
- Determination
‘Determination’
is the quality of being strongly intent to achieve something and it will fully
serve the purpose of acting as this week’s theme for the EDM
Visual: a man is shown climbing up a steep slant
carrying the weight of a huge boulder (much bigger than himself) on his
shoulders thus depicting a man meeting all odds with the strength of his/her the
‘determination’
- Decisive
Being ‘Decisive’
is someone who is characterized by decision and firmness. And it will be one of
the traits found in cricketers or a salesman that we’ll showcase in this week’s
EDM
Visual: a view through the car’s windshield at a
halt in front of a ‘Y’ shaped road junction. The driver is to take a decision
of which road to take any coming moment.
·
Foresightedness
It is the ability to plan prudently for the future. ‘Foresightedness’ is another critical trait
that forms the complete existence of a cricketer or salesman. This will be the
theme for the EDM that we plan to mete out this week
Visual: a
clear radiating fortune crystal ball being rolled by slender fingers trying to
unfold the future.
This
truly can form our EDM theme – Enter…The Lords of ProLiant
Virtual + Tangible = perfect
structure
The virtual
content and format of communication messages have to be present in the right
mix with the physical/tangible content formats for the entire campaign so as to
create a lasting and noteworthy impact. In this case, we’ll use DMs like –
…miniature bats with HP ProLiant branding and autographs
of cricket greats
…caps, shades, team t-shirts
…4 –piece leather balls with HP ProLiant branding
(or any other relevant text or names) running across the seam or having any
particular achievement inscribed along the seam
And Posters…
The poster
will speak for itself and eventually make its purpose felt. The areas that
enjoy highest visibility on the sales floor will be graced with the presence of
extra-large sized posters on the walls. And there is more than just one aspect
about these posters which makes them an essential HP collectible. There
wouldn’t be any denial to the facts that…
…every poster is going to be
created exclusively for HP ProLiant
…this is going to be one of the
kind
…it will be biggest in size ever
to have been created for any HP endeavor
…zero replicas to ever have been
produced
…it is the first time that this
quality of paper and other material has been used for creating posters
…most original in concept and
execution
Poster
Visual 1:
The
main visual will be formed out of the careful amalgamation of partially
submerged sub-visuals of the mentioned visual subjects in action showcasing the
outstanding demonstration of their skills & techniques. This certain
projection will be giving the entire visual a motion; as if they are trying to
come bursting out of the background.
Subjects/Players
suggested being a part of the Sub-visuals
Various
strokes played by any batsman and the
respective visual depiction
Straight
drive; visual subject: sachin tendulkar
Flick;
visual subject: Azharuddin, VVS Luxman
Hook;
visual subject: Rahul Dravid, Ricky Ponting
Pull;
visual subject: Brian Lara, Kapil Deo
Cover
drive; visual subject: Saurav Ganguli
Square
and late cut; visual subject: Gordo Gridge, Gundappa
Slash;
visual subject: virendra sehwag
Switch
hit; visual subject: Kevin Peterson
Helicopter
shot; visual subject: Mahendra Singh Dhoni
Dilscoop;
visual subject: Tilak Ratne Dilshan
Sweep;
visual subject: Graham Gooch
Reverse
sweep; visual subject: Imran Khan
Various
bowling techniques used/applied by
some of the most inspiring bowlers
In-swing;
visual subject: Wassim Akram
Out-swing;
visual subject: Brett Lee
Yorker;
visual subject: Imran Khan
Leg
spin; visual subject: Shane Warne
Off
spin; visual subject: Kumble
Poster Visual 2:
The
main visual comprises of the cricket field shown diagonally with all the four
corners at the four sides of the rectangular picture as if to have the stadium
growing inside it. And four sides are created by using the boundary lines of
some of the major cricket stadiums of England. This will tend to stay in the
background with all the color tones used in the visual to have very strong
woody warmth of the yesteryears thus giving the whole picture a similar
ambience.
The next
layer will be constructed with the help of a collage comprising of team-shots
of the big ones holding out the cup or the trophy (it need not necessarily be a
world-cup in the sub-visuals…will be used depending on the picture quality
& other details). It will also contain many co-centric circles carrying
various facts or figures on the rims or circumference.
The facts
or figures can be related to various English cricketing achievements and or
various achievements witnessed by certain English fields.
Poster Visual 3:
The
entire background of the main picture is made of images depicting various
cricketing moments from memorable matches held in the history of English
cricket.
We’ll
maintain the warmth levels with the help of English pastures or meadows in the
background tones. But at the same time keep on introducing/incorporating other
jazzy elements of England in the picture as if unzipping opening of the entire
package.
Effectiveness:
There
can be endless possibilities to all that can be done with the content of the
communication messages and activities formulating this campaign. Even if it
just involves running a series of EDMs through ‘n’ number of weeks as a part of
a virtual campaign without losing its effectiveness
Concept Execution:
·
The
concept (The
Lords of ProLiant) of the weekly will be communicated through the
EDMs + DMs interspersed with various relevant copy + visuals.
·
The
EDMs + DMs will showcase and accentuate the keywords and none of them will miss
incorporating & maintaining the vibrancy & life associated with the
game
In
all…The entire concept or core idea
behind this fusion of superhero attributes with the HP Proliant servers
revolves around motivating the sales personnel to be TLoP by
selling as many HP ProLiant servers. And for becoming one or being able to do
so, acquiring/usage of these traits is essential.
Labels: campaign, concept note, copy, EDM, HP, Posters, ProLiant, servers
posted by Partha Anant @ 11:11 AM
1 Comments:
Thanks for this HP server information, I appreciate your work.
servidores hp
Thanks
Jose
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