Impacts of Internet Marketing on Millennium Enterprises
As we entered and took the first step into this millennium, the mechanics running the market also stepped forward. This was simply due to the rise in the number of rational & internet-savvy consumers or end users. One fact to which we (marketers) cannot afford to turn our backs at.
The target population is literate; a thirteen year old boy sitting at one corner of the world, with the help of a web-cam and strong connectivity of internet turned a millionaire by the time he was 17 as he marketed images through chat rooms. So with internet, one now can understand needs, whereabouts and habits of the target population and chart them in accordance to the product/service development leading to a definitive market strategy.
Where do all this and other studies in the change of consumer behavior direct us? Is it the same old marketing game of the four to n number of P’s? Or is it the World Wide Web/internet? It is the former equipped with later as one of the strongest tool/medium. Internet Marketing for the enterprises of this era is giving ground breaking results in terms of ROI, CRM, Brand loyalty and most importantly customer retention as the interaction has come to mouse clicks & ‘Enter’ keys as in speed and accuracy. Evenmore to find out about the impacts of practicing or using Internet Marketing tools the market studies are done with the help of web-based marketing research.
On Selling Engagement Rings
Engagement RingsIf weddings are the locks then engagement rings are the keys that lock them up. Engagement is a commitment towards a harmonious relationship between two individuals. They make some gain pleasure and some suffer, but they do sell as for a huge percentage of human beings, the engagement ring is the eventuality they look forward to. Once engaged, the person becomes obliged towards a certain responsibility, and the ring keeps reminding him/her of that from time to time. Go by the instinct instead going by the rules while selecting the engagement ring for your to-be partner.
By instinct I mean what your partner would like in the ring finger also that would fit in it. Take him/her along when you are going to pick up the ring instead of walking inside the jewelry outlet with your mother. Or just find out what he/she likes; silver or gold or platinum with diamonds on it; they come in all forms and one can get them customized as well with whatever pattern you want. It is advisable to use a metal in the ring that is less likely to corrode. And invest some extra money and buy an expensive one, which can be used again. Well you never know.
The engagement ring also gives you time to think over the most important step in your life. Time to think and decide about the compromises, the sacrifices and other complexities that come along with the wedlock. The engagement ring once worn will show you an entirely different world altogether just like after wearing Tolkien’s ring. It can be a wonderland, it can be scary as hell or it can be a void where you and your partner would be required to put the pieces together. In other words, shape it in accordance to your will. Like the ball often falls in your court, the engagement ring follows a similar philosophy.
By
Partha AnantClient: Tags Content Team United States
E-business Mechanics
How E-business has changed business operations marketing dynamics? As in 2005…Electronic Marketing or E-marketing is basically traditional marketing using Information Technology as a powerful tool. With Internet now serving as an even more powerful tool and medium to meet challenges on very high ends in business, E-Marketing sure has provided marketers a positive twist. Last year marked the 10th anniversary of the Mosaic Browser, which gave birth to the Web era.
It also can be sub-divided into stages; the technology leap leading to growth & the big time explosion of the market and now up to pragmatism. Marketers are now at a point where they have begun grappling with these highly empowered/rational and connected consumers. Business solutions are being provided on the basis of e-research and investigation driven through the electronics. Solutions lead to strategies for further development of the any marketing driven Process creating a niche for the Product/Service in the web industry promotional act of 2006. And this trend can in a very primal way be called Web-Branding. Hence, leading to a brand loyalty, knowledge bank and client retention. The Internet and other technologies have increased efficiency in establishing marketing functions. The assistance of the access to resources and with the speed of information transfer in forming marketing strategies have led to many & accurate results. And most importantly it has changed the consumer behavior with a power shift from firms to mouse holders.
This transformation in the market mechanics has resulted in some awesome business models that add customer value, build customer relationship, and finally increasing a brand loyalty & company profits. But if and only if asked for a candid opinion I would consider the digital age still in the infancy stage*. Evolution is being done as ever. We are at work.
By
Partha AnantClient: Olive e-business Solutions
*=> Something that can’t go wrong will go wrong, humans presumed to commit mistakes and then spend rest of their natural born life trying to resolve it. So and but, time moves ahead leaving you a little behind…as always.
