E-business Mechanics
How E-business has changed business operations marketing dynamics? As in 2005…Electronic Marketing or E-marketing is basically traditional marketing using Information Technology as a powerful tool. With Internet now serving as an even more powerful tool and medium to meet challenges on very high ends in business, E-Marketing sure has provided marketers a positive twist. Last year marked the 10th anniversary of the Mosaic Browser, which gave birth to the Web era.
It also can be sub-divided into stages; the technology leap leading to growth & the big time explosion of the market and now up to pragmatism. Marketers are now at a point where they have begun grappling with these highly empowered/rational and connected consumers. Business solutions are being provided on the basis of e-research and investigation driven through the electronics. Solutions lead to strategies for further development of the any marketing driven Process creating a niche for the Product/Service in the web industry promotional act of 2006. And this trend can in a very primal way be called Web-Branding. Hence, leading to a brand loyalty, knowledge bank and client retention. The Internet and other technologies have increased efficiency in establishing marketing functions. The assistance of the access to resources and with the speed of information transfer in forming marketing strategies have led to many & accurate results. And most importantly it has changed the consumer behavior with a power shift from firms to mouse holders.
This transformation in the market mechanics has resulted in some awesome business models that add customer value, build customer relationship, and finally increasing a brand loyalty & company profits. But if and only if asked for a candid opinion I would consider the digital age still in the infancy stage*. Evolution is being done as ever. We are at work.
By
Partha Anant
Client: Olive e-business Solutions
*=> Something that can’t go wrong will go wrong, humans presumed to commit mistakes and then spend rest of their natural born life trying to resolve it. So and but, time moves ahead leaving you a little behind…as always.
posted by Partha Anant @ 5:29 AM
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