Tuesday, December 17, 2013

HP Networking Solutions Invite EDM + event flow

Enhance for clear reading.

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posted by Partha Anant @ 11:31 AM 0 comments

HP Networking convergence invite flow script

Change the rules of networking with the power of convergence!


Something that is really suppressing innovation today is the complicated operations involved in networking.  A change is the call of the hour. And that is what HP has brought about with its Networking solutions.

Bringing the Change
HP offers the best in class core switching products, a wide selection of edge switches, HP intrusion prevention solutions for comprehensive network security & proven global expertise in networking services and education. HP networking portfolio changes how networks are secured, managed, deployed & expanded. This game changing portfolio of products and services has established the benchmark for standards based networking.
Numerically speaking…
There is a reduction in complexities up to 85% while delivering data center solutions that virtualizes network connectivity through HP. Along with that, HP TippingPoint Secure Virtualization Framework provides a unified security model across both physical & virtual environments resulting in seamless protection with an astounding ROI of around 247% in a matter of 6 months.
Bringing the Experts
In order to simplify your network for greater flexibility, affordability, and dependability HP is coming forth with an interactive session which will involve some of the best names/technocrats/networking experts/technological wizards to enlighten us on the same. And the most prominent of them being Tony Teo and Jeff Kabel. Please allow us to introduce them a little in detail;
Jeff Kabel, Technical Marketing Engineer
Jeff Kabel has served 2 decades with some of the biggest names in the technology industry. His focus has covered everything from Content Delivery networking, IP Telephony and Network Management to Visual Communications & Immersive Video Collaboration. Jeff’s forte is designing large-scale, robust, converged infrastructures for Fortune 500 and large educational institutions.

Tony Teo, Security Architect Manager, APJ 
As the Security Architect Manager, Asia Pacific Japan of HP – TippingPoint, Tony Teo oversees and is driving all of TippingPoint’s technical operations. He also assists sales team in developing new business opportunities in the APJ region. With over 10 years’ experience in the ICT industry, Tony comes equipped with a strong understanding of the network and application security market.

Bringing in You
It is through this session that HP is teaming with you to change the old/obsolete rules so that your IT department can spend less time on network management and more time on business innovation.

Hewlett Packard Networking takes great/immense pleasure in inviting you for this session to explore these ground breaking changes in the world of networking.



Agenda:

Time:
Change the rule of networking
Subhodeep Bhattacharya

Time:
An insight into Networking products and solutions
Gangadhar Chandrasekhar


Break

Time:
Next generation Data center solutions & HP vision
Jeff Kabel, Senior Solution Architect from HP Global Data Center/Technical Marketing Engineer

Time:
Tipping Point Security Solution
Tony Teo, Tipping Point lead for APJ                                                                                                                                                           

Vote of thanks/Q&A
Jatin Khera, HPN GA Country Sales Manager                                                                       


The Change has Arrived!

Please click here to witness new rules of networking
http://h17007.www1.hp.com/change/index.htm



We look forward to have your presence. 

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posted by Partha Anant @ 11:27 AM 0 comments

HP Converged Infrastructure - the winning edge


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posted by Partha Anant @ 11:23 AM 0 comments

HP Blade Superhero EDM - 2


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posted by Partha Anant @ 11:21 AM 0 comments

HP Blade Superhero EDM


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posted by Partha Anant @ 11:19 AM 0 comments

HP Blade EDM - 2

Derive
…the winning/winner’s formula
Use
…your solutions/edge over
Bring out
…the determination

Seek
…out for your efficacy
Take
…it/the score out of proportions

Give/set
…out the unattainable/new dimensions

Time is here to turn your never-say-die/winning attitude into a belief. And then you have to do is to ‘Believe in that Belief or simply/by ‘Believe/Believing in yourself’.
Become that inspiration for the rest because it is you who never gives up and achieves. Something essential that takes it to be a HP Blade Hero!

Just sell ‘em more!
Visual: a rock climber slipping but still keeps on climbing
OR
A man on the Mt. Everest with a fluttering flag that has HP Blade Hero written on it
OR

A man shown in a constellation reaching his arms out to have/get to the Sun

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posted by Partha Anant @ 11:16 AM 0 comments

HP Blade Hero EDM - 1

REVEAL
the force within
The time is here/has finally arrived for you to bring out your super-heroic strength in the open.
And once you bring your strength in usage, there are going to be unmatched results that will not go unrewarded.
HP has created 2 slabs for its reward winning criteria:
Slab 1: Bose Wave Station (follow the link/click here http://www.bose.com/controller?url=/shop_online/wave_systems/wms/index.jsp to know more about it)
+
Bose iPod dock (follow the link/click here http://www.bose.com/controller?url=/shop_online/wave_systems/accessories/wav to know more about it)
Slab 2: Microsoft xBox + Microsoft Kinnect Accessory

Option 2
APPLY/EMPLOY/UTILIZE/EXERCISE/IMPLEMENT/

Utilize your Genius!/Be that Mastermind/time to Use your exceptional wits is here!

Now is the time for your Superhero skills set/intelligence/brains to come into play and induce a rise in the sales of the Blade servers,
And it is when one goes that extra mile, its then that the rewards walk your way.
HP has created 2 slabs for its reward winning criteria:
Slab 1: Bose Wave Station (follow the link/click here http://www.bose.com/controller?url=/shop_online/wave_systems/wms/index.jsp to know more about it)
+
Bose iPod dock (follow the link/click here http://www.bose.com/controller?url=/shop_online/wave_systems/accessories/wav to know more about it)
Slab 2: Microsoft xBox + Microsoft Kinnect Accessory

Visual: a caricature of a man tapping his temples with his index finger with an expression of coming to a conclusion or understanding (eg. Asterix)

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posted by Partha Anant @ 11:14 AM 0 comments

HP ProLiant servers

Concept:
To convey across the feeling of achievement amongst the sales team members and also to motivate them to make all possible efforts for meeting the mark
To showcase and relate characteristics/traits/attributes as those of a salesman in sync with those present in a cricketer in the communication messages every week
  • Passion
The first of the ‘The Lords of ProLiant’ (TLoP) traits to form the EDM theme will be ‘Passion’…an intense desire to achieve something.
Visual: a man/fan swinging to the crowd’s cheer for the last ball of a match or in some trance like sway to an ancient hymn being chanted…no longer under the normal control of his/her senses but only prevalent power of an intense desire to reach this attainment
  • Dignity
2nd weeks trait acting as the EDM’s theme to be found in a cricketer as well in a salesman will be ‘Dignity’ as a quality of being worthy of esteem or respect
Visual: a very focus driven basketball player (Michael Jordan in this particular visual) rising above a cluster of other team’s players trying to stop him from casting a ‘slam-dunk’ basket. A clearly visible sense of esteem and self-respect is running across his face and body
  • Determination
‘Determination’ is the quality of being strongly intent to achieve something and it will fully serve the purpose of acting as this week’s theme for the EDM
Visual: a man is shown climbing up a steep slant carrying the weight of a huge boulder (much bigger than himself) on his shoulders thus depicting a man meeting all odds with the strength of his/her the ‘determination’
  • Decisive
Being ‘Decisive’ is someone who is characterized by decision and firmness. And it will be one of the traits found in cricketers or a salesman that we’ll showcase in this week’s EDM
Visual: a view through the car’s windshield at a halt in front of a ‘Y’ shaped road junction. The driver is to take a decision of which road to take any coming moment.
·        Foresightedness
It is the ability to plan prudently for the future. ‘Foresightedness’ is another critical trait that forms the complete existence of a cricketer or salesman. This will be the theme for the EDM that we plan to mete out this week
Visual:  a clear radiating fortune crystal ball being rolled by slender fingers trying to unfold the future.
This truly can form our EDM theme – Enter…The Lords of ProLiant
Virtual + Tangible = perfect structure
The virtual content and format of communication messages have to be present in the right mix with the physical/tangible content formats for the entire campaign so as to create a lasting and noteworthy impact. In this case, we’ll use DMs like –
…miniature bats with HP ProLiant branding and autographs of cricket greats
…caps, shades, team t-shirts
…4 –piece leather balls with HP ProLiant branding (or any other relevant text or names) running across the seam or having any particular achievement inscribed along the seam

And Posters…
The poster will speak for itself and eventually make its purpose felt. The areas that enjoy highest visibility on the sales floor will be graced with the presence of extra-large sized posters on the walls. And there is more than just one aspect about these posters which makes them an essential HP collectible. There wouldn’t be any denial to the facts that…
…every poster is going to be created exclusively for HP ProLiant
…this is going to be one of the kind
…it will be biggest in size ever to have been created for any HP endeavor
…zero replicas to ever have been produced
…it is the first time that this quality of paper and other material has been used for creating posters
…most original in concept and execution

Poster Visual 1:
The main visual will be formed out of the careful amalgamation of partially submerged sub-visuals of the mentioned visual subjects in action showcasing the outstanding demonstration of their skills & techniques. This certain projection will be giving the entire visual a motion; as if they are trying to come bursting out of the background.
Subjects/Players suggested being a part of the Sub-visuals
Various strokes played by any batsman and the respective visual depiction
Straight drive; visual subject: sachin tendulkar
Flick; visual subject: Azharuddin, VVS Luxman
Hook; visual subject: Rahul Dravid, Ricky Ponting
Pull; visual subject: Brian Lara, Kapil Deo
Cover drive; visual subject: Saurav Ganguli
Square and late cut; visual subject: Gordo Gridge, Gundappa
Slash; visual subject: virendra sehwag
Switch hit; visual subject: Kevin Peterson
Helicopter shot; visual subject: Mahendra Singh Dhoni
Dilscoop; visual subject: Tilak Ratne Dilshan
Sweep; visual subject: Graham Gooch
Reverse sweep; visual subject: Imran Khan

Various bowling techniques used/applied by some of the most inspiring bowlers
In-swing; visual subject: Wassim Akram
Out-swing; visual subject: Brett Lee
Yorker; visual subject: Imran Khan
Leg spin; visual subject: Shane Warne
Off spin; visual subject: Kumble

Poster Visual 2:
The main visual comprises of the cricket field shown diagonally with all the four corners at the four sides of the rectangular picture as if to have the stadium growing inside it. And four sides are created by using the boundary lines of some of the major cricket stadiums of England. This will tend to stay in the background with all the color tones used in the visual to have very strong woody warmth of the yesteryears thus giving the whole picture a similar ambience.
The next layer will be constructed with the help of a collage comprising of team-shots of the big ones holding out the cup or the trophy (it need not necessarily be a world-cup in the sub-visuals…will be used depending on the picture quality & other details). It will also contain many co-centric circles carrying various facts or figures on the rims or circumference.
The facts or figures can be related to various English cricketing achievements and or various achievements witnessed by certain English fields.

Poster Visual 3:
The entire background of the main picture is made of images depicting various cricketing moments from memorable matches held in the history of English cricket.
We’ll maintain the warmth levels with the help of English pastures or meadows in the background tones. But at the same time keep on introducing/incorporating other jazzy elements of England in the picture as if unzipping opening of the entire package.
Effectiveness:
There can be endless possibilities to all that can be done with the content of the communication messages and activities formulating this campaign. Even if it just involves running a series of EDMs through ‘n’ number of weeks as a part of a virtual campaign without losing its effectiveness
Concept Execution:
·        The concept (The Lords of ProLiant) of the weekly will be communicated through the EDMs + DMs interspersed with various relevant copy + visuals.
·        The EDMs + DMs will showcase and accentuate the keywords and none of them will miss incorporating & maintaining the vibrancy & life associated with the game

In all…The entire concept or core idea behind this fusion of superhero attributes with the HP Proliant servers revolves around motivating the sales personnel to be TLoP by selling as many HP ProLiant servers. And for becoming one or being able to do so, acquiring/usage of these traits is essential.

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posted by Partha Anant @ 11:11 AM 1 comments